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New branding, wayfinding and signage guidance goes live

reception area treasury
The reception area at The Treasury, Wellington aligns to the newly published guidelines

Much anticipated new guidelines are helping government agencies apply a consistent approach to branding their workplaces, supporting a more streamlined, joined-up, modern public service, organised around the needs of New Zealanders.

The branding, wayfinding, and signage guidelines help agencies apply this common branding to their office environments, including use of colour and signage.

A neutral visual identity for New Zealand government helps people recognise, navigate and access government services and presents a consistent and professional experience for the public. They provide practical examples of how to apply the visual identity and promote the use of already established guidelines for Te Reo Māori and braille.

The guidelines also demonstrate how agencies can use their own individual logos through secondary branding, and encourages agencies to theme their buildings using cultural, locational, historical or contemporary themes linked to Aotearoa.

The Government Property Group collaborated with specialist groups to develop the Guidelines. This included Te Kawa Mataaho Public Service Commission, Te Puni Kōkiri, Office for Disability Issues, Blind Low Vision New Zealand and the Ministry for Culture and Heritage.

Agencies should implement these guidelines when relocating into new buildings, or when carrying out refurbishment projects initiated from 1st July 2022. For projects already underway we would encourage you to adopt as much of the guidelines as practicable.

Branding, wayfinding, and signage guidelines